Carnation

Case Study:

Boosting Conversion for Carnation’s Cash Machine

Cash Machine wasn’t converting — stuck at just a 1.1% conversion rate. The product images failed to capture attention, and the listing didn’t tell the product story effectively.

Client

Merry Vita

Service

Branding and Amazon Optimization

Deliverables

Style Guide, New Logo, Amazon Visuals
#electronics#tools#smart

The
Starting Point

Their goal was to increase conversions and stand out in a crowded Amazon marketplace.

Within 2 months, conversion rate rose from 1.1% to 1.3%, proving the power of a strategic visual approach and brand storytelling.

01

Hero Image

Developed scroll-stopping hero images designed to grab attention within the first 3 seconds. These images clearly communicate the product’s unique value proposition, instantly engaging shoppers and encouraging them to explore further.

02

Listing Images

Created detailed, high-quality listing visuals highlighting features, functionality, and real-world use cases. Each image educates, convinces, and converts by telling a clear story that resonates with the target audience.

03

A+ Premium Content

Designed immersive and interactive A+ Content that goes beyond static visuals. Shoppers can explore clickable modules, swipe-through lifestyle images, and interactive feature highlights, creating an engaging experience that educates, builds trust, and drives higher conversion rates.

04

Brand Story

We crafted a compelling Brand Story for Carnation, highlighting their mission, values, and product uniqueness. This story helps shoppers immediately understand why Cash Machine is different, building trust and emotional connection.

05

Storefront

The Amazon storefront was redesigned to provide a seamless shopping experience, integrating the featured products and educational content. The clean, navigable layout encourages browsing and increases engagement, ultimately boosting conversions.

In Own Words